Create your store and your first product
Sign up free, pick your store name (it becomes yourname.pocketsflow.com) and add a product. An ebook, a template, a preset pack, a course, a coaching call or a membership all go through the same checkout.
Upload the file or write the lessons, add a cover and a short description, and set a price. There is no monthly fee to sell, so a store with no sales costs nothing.
- A product name that says what the buyer gets
- A cover image and one or two preview images
- A price in US dollars (buyers see it in their own currency)
- Your file, course or booking link
Price it for buyers everywhere
Set one price in dollars. A buyer in the US, the UK or Iceland sees it in their own currency at checkout, and their VAT, GST or sales tax is added on top. A buyer in Iceland pays 24% VAT; Pocketsflow, as Merchant of Record, collects it and files it, so it never comes out of your share.
Want a lower price at home than abroad? Fair prices by country (Growth plan) set a discount for buyers in the countries you choose, so a local buyer can afford it while a buyer in London pays full price.
Verify your identity
In the dashboard, open Payouts and start identity verification. Live payouts wait for it, so do it before your launch, not after your first sale.
Use your legal name exactly as it appears on your ID and on your bank account. A mismatch is the most common reason a payout is held.
- A government photo ID, as the verification screen asks
- Your home address
- A phone you can receive a code on
- If you sell as a company: its registered name and details
Add where you get paid
Once you are verified, add a bank account in Iceland or a crypto wallet. Your payout country decides the currency you are paid in and the bank details the form asks for (the table below).
New sales sit in a pending balance for a short holding period that covers refunds and disputes, then become available. Withdraw daily, weekly, monthly or when you ask, and every payout comes with a receipt for your records.
| Field | What to enter | Looks like |
|---|---|---|
| Account number | Your account number, or your IBAN if your bank uses one | As on your bank statement |
| SWIFT / BIC | Your bank's SWIFT code for incoming international transfers | 8 or 11 characters |
| Branch or bank code | The code your bank gives for receiving international transfers, if the form asks for it | As your bank lists it |
| Account holder | Exactly the name on your ID and your verification | Your legal name |
Share your link and make your first sale
Your store and every product have a link you can put in your bio, a WhatsApp status, a post or an email. Buyers pay by card, Apple Pay or Google Pay, and the sale shows up in your dashboard with its fee and tax broken down.
Run a test before you announce it: a 100% discount code lets you buy your own product and see exactly what a buyer receives.
Where a $20 sale’s money goes.
One sale, start to finish. The buyer’s tax is added on top of your price and never counted as your earnings; the fee is the only thing taken from your share.
- $20A buyer anywhere pays your pricein their currency, plus their own tax
- Tax filedPocketsflow files the buyer's tax24% VAT for a buyer in Iceland
- −$1.24One fee, 4.7% + $0.30processing and tax handling included
- $18.76Lands in your balancepending, then available
- ISKWithdrawn to a bank in Icelandor to a crypto wallet
What you keep, compared.
Fifty sales of a $20 product in a month. On Pocketsflow you keep $938, against $831 on Gumroad. Stan’s $29 plan is charged whether you sell or not, which is what hurts most while you are starting.
| Point | You keep |
|---|---|
| Pocketsflow | $938 |
| Gumroad | $831 |
| Lemon Squeezy | $914.50 |
| Stan | $916.50 |
Source: $20 product, 70% of buyers outside the US, no subscription. Fees from each platform's published pricing (checked November 2, 2026); the same math as the fee calculator.
| Point | Pocketsflow | Stan |
|---|---|---|
| 0 | $0 | $29 |
| 10 | $12.40 | $39.90 |
| 20 | $24.80 | $50.80 |
| 30 | $37.20 | $61.70 |
| 40 | $49.60 | $72.60 |
| 50 | $62 | $83.50 |
| 60 | $74.40 | $94.40 |
| 70 | $86.80 | $105.30 |
| 80 | $99.20 | $116.20 |
| 90 | $111.60 | $127.10 |
| 100 | $124 | $138 |
Source: Sales per month on the x-axis. $20 product, 70% of buyers outside the US, no subscription. Fees from each platform's published pricing (checked November 2, 2026); the same math as the fee calculator.
| Point | Pocketsflow | Gumroad |
|---|---|---|
| $5 | 10.8% | 29% |
| $10 | 7.7% | 20.9% |
| $15 | 6.7% | 18.3% |
| $20 | 6.2% | 16.9% |
| $25 | 5.9% | 16.1% |
| $30 | 5.7% | 15.6% |
| $35 | 5.6% | 15.2% |
| $40 | 5.5% | 14.9% |
| $45 | 5.4% | 14.7% |
| $50 | 5.3% | 14.5% |
Source: One sale at each price. Gumroad direct sales: 10% + $0.50 plus card processing (2.9% + $0.30). 70% of buyers outside the US, no subscription. Fees from each platform's published pricing (checked November 2, 2026); the same math as the fee calculator.
Getting paid in Iceland, compared.
How each platform pays a creator based in Iceland, and what one $20 sale costs. Every outside fact links to where we read it.
| Platform | How you get paid in Iceland | Cost to sell |
|---|---|---|
| Pocketsflow | A bank account in Iceland or a crypto wallet, no Stripe or PayPal account needed.Pocketsflow docs: payouts | 4.7% + $0.30No monthly feePocketsflow docs: fees |
| Gumroad | Local bank deposits in many countries, PayPal where those aren’t available.Gumroad help: getting paid | 10% + $0.50plus card processingGumroad help: fees |
| Stan | You connect Stripe or PayPal to get paid. On Stripe’s availability page, Iceland is not listed as a supported country.stripe.com/global (Nov 2, 2026) | $29 a monthplus card processingStan pricing (Jul 22, 2026) |
Comparing in more detail? See Pocketsflow vs Gumroad, Pocketsflow vs Stan or run your own numbers in the fee calculator.
Find your first buyers.
- 01
Sell to the whole EU
Buyers across Europe pay in euros or their own currency, with their VAT added at checkout and filed for you. One store reaches all of them.
- 02
Grow an email list
Give a free sample for an email address, then send launches to that list. Email is the channel you own.
- 03
Teach in public
A post or a short video that teaches one thing from the product, ending with the link, sells better than an announcement.
Tax, in plain words.
On the buyer's side there is nothing to do: Pocketsflow is the Merchant of Record, so the 24% VAT a buyer in Iceland pays, and the tax of every other country, is collected and filed by us.
What you earn is your income. Declare it as business income in Iceland, and keep your payout receipts and the order export from the dashboard for your accountant.
This is general information, not tax advice. How Pocketsflow handles buyer tax is in the Merchant of Record page.
Questions creators in Iceland ask.
Do I need a Stripe or PayPal account to sell from Iceland?
No. Pocketsflow takes the payment, handles the tax and pays you through its payouts provider. You verify your identity once, then withdraw to a bank account in Iceland or a crypto wallet.
Can buyers abroad pay me?
Yes. Buyers pay by card, Apple Pay or Google Pay, in their own currency, with their country's tax added at checkout. Pocketsflow collects and files that tax as Merchant of Record.
What does it cost?
No monthly fee to sell. Each sale costs 4.7% + $0.30, card processing and tax handling included, so a $20 sale leaves you $18.76 before any refund or dispute.
Why was my payout held?
Live payouts wait for identity verification. The usual causes of a hold are a name that differs between your ID and your bank account, or a request for more information; the Payouts page shows exactly what is needed.
What bank details do I need?
Your account number (or IBAN), your bank's SWIFT code, any branch code the form asks for, and the account holder name exactly as on your ID.
