1. Start from the value, not your hours
Buyers do not pay for the time a template took you. They pay for the time, money or stress it saves them. Write down the outcome in numbers: hours saved a month, a first client won, a skill that pays. Then price at a small fraction of that outcome, often a tenth or less.
Check the shelf next: what do people already pay for the closest alternatives, including a freelancer, a course or doing nothing? Your price should feel obvious next to them, not cheap.
2. Offer three tiers
One price makes buyers ask “yes or no”. Three make them ask “which one”. The calculator above suggests a common spread:
- Entry at about half your price: the template alone, or the short version.
- Core: the one you want most people to pick.
- Premium at about 2.5 times: core plus a call, feedback or a license for a team.
Most buyers pick the middle. The premium tier sells to a few and makes core look like the sensible choice. On Pocketsflow, tiers are separate products, or one product with an upsell at checkout.
3. Show an anchor
A price is judged against the number seen just before it. Put something bigger on the page first: the premium tier, what the parts cost on their own, or what the alternative costs. A crossed-out “compare at” price works only when it is real, such as the price after launch week.
4. Pick a price point
Prices that end in 9 ($19, $29, $49) read as considered and are what buyers expect for digital products. Round numbers ($50, $200) read as premium and suit services and coaching. Pick one style and keep it across your store.
5. Discount with a reason and a date
A launch price, a bundle or a holiday sale works when it has a reason and ends when you said it would. Always on discounts teach buyers to wait. Use discount codes for an audience or a partner, so you can see which one sold.
6. One-time or subscription
Charge once for something finished: a template pack, an ebook, a recorded course. Charge monthly for something that keeps arriving: a community, new templates every month, a newsletter, software updates. A yearly plan at ten months' price keeps members longer. See subscriptions.
7. Raise prices as proof grows
Your first price is a starting point. Every review, result and update is a reason to charge more. Raise prices for new buyers, keep existing ones on their price, and say so: a price that is going up is a reason to buy today. Check what each change leaves you with the fee calculator.