// newsletter revenue calculator
What your paid newsletter could earn.
Enter your list, how it grows, the share who pay and your price. See free and paid readers and newsletter revenue for the next 12 months, after fees.
Newsletter revenue calculator
In 12 months
465 paid readers, about $3,720.00 a month.
| Point | Free | Paid |
|---|---|---|
| Today | 4,750 readers | 250 readers |
| Month 1 | 5,130 readers | 270 readers |
| Month 2 | 5,502 readers | 290 readers |
| Month 3 | 5,867 readers | 309 readers |
| Month 4 | 6,224 readers | 328 readers |
| Month 5 | 6,575 readers | 346 readers |
| Month 6 | 6,919 readers | 364 readers |
| Month 7 | 7,255 readers | 382 readers |
| Month 8 | 7,585 readers | 399 readers |
| Month 9 | 7,908 readers | 416 readers |
| Month 10 | 8,225 readers | 433 readers |
| Month 11 | 8,536 readers | 449 readers |
| Month 12 | 8,840 readers | 465 readers |
| Point | After fees |
|---|---|
| Today | $1,831.00 |
| Month 1 | $1,977.48 |
| Month 2 | $2,123.96 |
| Month 3 | $2,263.12 |
| Month 4 | $2,402.27 |
| Month 5 | $2,534.10 |
| Month 6 | $2,665.94 |
| Month 7 | $2,797.77 |
| Month 8 | $2,922.28 |
| Month 9 | $3,046.78 |
| Month 10 | $3,171.29 |
| Month 11 | $3,288.48 |
| Month 12 | $3,405.66 |
The list grows by sign-ups minus unsubscribes, in whole readers. Paid readers are your paid share of it. After fees takes 4.7% + $0.30 off each monthly payment; email sending is not counted.
A model, not a forecast: steady sign-ups, unsubscribes and paid share. Yearly plans, sponsorships and sending costs are left out.
// the formulas
Readers into revenue.
The worked examples use the calculator's defaults: 5,000 readers, 500 sign-ups a month, 2% unsubscribes, 5% paying $8 a month.
Paid readers
list × paid share
5,000 readers with 5% on the paid edition is 250 paying readers, $2,000.00 a month at $8.
List growth
list × (1 − unsubscribes) + sign-ups
500 sign-ups a month at 2% unsubscribes takes 5,000 readers to 9,305 in a year, levelling off at 25,000.
After fees
price − (4.7% + $0.30)
Each $8 payment leaves $7.32 on Pocketsflow. The example's next 12 months bring in $32,599.13 after fees.
On Pocketsflow your newsletter sits next to your store: collect readers on your creator page and at checkout, and sell a paid edition as a subscription at 4.7% + $0.30 per payment. See newsletters or email pricing.
// faq
Common questions.
How much can a paid newsletter make?
Readers × the share who pay × the price. 5,000 readers, 5% paying $8 a month is $2,000.00 a month today; with 500 sign-ups a month it reaches about $3,720.00 a month in a year.
What share of readers pay for a newsletter?
Commonly 1% to 10% of a free list; 5% is a typical target for a newsletter with a clear paid benefit (extra issues, an archive, a community). Lower is normal while you build trust.
How should I price a paid newsletter?
Most paid newsletters charge $5 to $15 a month, often with a yearly plan at about two months free. At $10 instead of $8, the example earns $4,650.00 a month in a year instead of $3,720.00, if the same share pays.
Why does my list stop growing?
Because unsubscribes grow with the list while sign-ups stay about the same. It levels off at sign-ups / unsubscribe rate: 500 a month at 2% stops near 25,000.
What does Pocketsflow cost for a paid newsletter?
Paid editions use subscriptions, at 4.7% + $0.30 per payment with no monthly fee. Collecting up to 1,000 subscribers is free; sending starts at $15 a month.
// more free tools
Plan the rest of your launch.
Free, no sign-up. When you are ready to sell, the same numbers run your store: see pricing.
- Fee calculatorWhat each platform takes from a sale, and what you keep each month.
- Profit calculatorYour real monthly profit after fees, refunds, ads and costs.
- Payment fee calculatorWhat Stripe, PayPal and Pocketsflow take from a payment.
- Subscription calculatorMRR, ARR, churn and lifetime value, projected 12 months out.
- Discount calculatorThe extra sales a discount needs before it pays off.
- Affiliate commission calculatorWhat affiliates earn, what you keep, and the highest rate you can afford.
- SaaS margin calculatorCloud and hosting costs against your price: margin and break-even.
- Revenue forecastChart 24 months of compounding growth and the month you hit your goal.
- Break-even calculatorThe sales that cover your costs, where revenue crosses total cost.
- A/B test calculatorWhether your test winner is real, with each version's range charted.
- Funnel calculatorChart each step from visitor to buyer and find the biggest drop.
- CAC payback calculatorThe month a customer pays back what they cost to win.
- EU VAT calculatorAdd or remove VAT at every member state's 2026 rate.
- Launch checklist24 steps from idea to first sales, saved as you go.
- Pricing guideSet a price from value, build three tiers, and see the sales a goal takes.
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