// launch checklist
From idea to first sales, step by step.
24 steps over four weeks: the offer, the product, getting paid, the audience, launch day and after. Tick them off; your progress saves in this browser.
Launch checklist
0/24 done
- 01 · 4 weeks out0/4
Shape the offer
Who it is for and what it fixes. If you cannot say it in a line, the sales page will not either.
A short poll or DM. Note the words they use: they become your headline.
Set the price from value, not hours. Add a higher tier or a bundle so the main offer looks right. Pricing guide →
Run your price and expected sales through the fee calculator before you commit. Fee calculator →
- 02 · 3 weeks out0/4
Build the product
Open every file on a phone and a laptop. Name them the way a buyer would search for them.
Headline, three outcomes, what is inside, who it is not for, FAQ, one clear button. Page templates →
A clean cover plus real screenshots or a sample page. Buyers trust what they can see.
Where to find the download, how to get help, and one next step.
- 03 · 2 weeks out0/4
Get paid
Buy it yourself in test mode: checkout, receipt, download, refund.
EU buyers pay their own country's VAT. Use a merchant of record or register for it yourself. EU VAT calculator →
Verify your identity and bank account now; reviews can take a few days.
Apple Pay, Google Pay and local methods lift mobile conversion. Payment methods →
- 04 · 1 week out0/4
Warm up the audience
Collect emails with a free sample or an early-bird price. A list beats any algorithm. Email marketing →
Behind the scenes, a result, and the problem it solves. One per day before launch.
Give two or three people a link and a commission. Their audience is your launch.
WordPress, Framer, Webflow or plain HTML: the checkout opens on top of your page.
- 05 · Day 00/4
Launch day
They asked for it. Send in the morning of their time zone.
One link, the same promise, adapted to each channel.
A launch price or a bonus that ends on a date you keep. Discount codes →
Replies on launch day are your best sales copy. Save them for the FAQ.
- 06 · Week 10/4
After launch
A short email three days after purchase, with one question. Text reviews →
Visits, conversion, refunds, where buyers came from. Fix the weakest step first. Sales analytics →
Offer the next step at checkout. It is often the cheapest revenue you will find. Upsells →
Write down what worked while it is fresh, and pick a date.
Ready to get paid? Sell digital products on Pocketsflow: product page, checkout, tax and payouts in one account, free to start.
// faq
Common questions.
How long does a digital product launch take?
Four weeks is enough for a first product: two to shape and build it, two to warm up the audience. The checklist is laid out on that timeline, but every step works on a shorter one.
Where are my ticks saved?
In this browser only, on this device. Nothing is sent to us. Clear your browser data or press Reset to start over.
What should I launch first?
Something small that solves one problem for people who already follow you: a template, a guide, a short course. A first launch is for learning what your audience pays for.
Do I need a website to launch?
No. A Pocketsflow product page and checkout work on their own, and the same buy button drops into WordPress, Framer or Webflow when you have a site.
// more free tools
Plan the rest of your launch.
Free, no sign-up. When you are ready to sell, the same numbers run your store: see pricing.
Start accepting payments today.
Sell your first product today, and let the AI you already use run the busywork.